I am still on a big health kick and part of my regimen has been running. So you can imagine how excited I was when I heard about the Mikkeller Running Club. The Copenhagen based brewer has so far launched chapters in London, Chicago, Brooklyn and many other cities around the world. Definitely sounds like my kind of running crew.
The club logo and ephemera were all designed by Keith Shore who also designs all the other visuals for Mikkeller including their well known labels. You can find a bunch of great gear and other cool knick knacks over in their shop.
(via Oh Beautiful Beer »)
“speed is not the main target in Mikkeller Running Club. Having fun and great social relations is our top priority and we´re just proud to see MRC members take part in races and events around the world.
Few would dispute the fact that exercise is good for your body, soul and general health. We believe that beer is too…”