Serif Bag

Generally I feel that there are too many tote bags in the world. I understand the good will of replacing one time use shopping bags with a potentially more permanent solution, but not when it appears for any and every marketing and advertising initiative under the sun. The Serif Bag by the folks over at Little Factory is a design that I think by design both makes and deserves it’s space in the world. It is such a perfectly simple idea that looks great, and even carries groceries.

(via TheDieLine »)


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