New Work: The Narrows

Over the past year I have had the honor to collaborate with my close friend on the branding and design for his new bar The Narrows. Off the Morgan stop on the L train, it is one of evermore amazing little spots in the otherwise desolate neighborhood.

Inspired by the art-deco era and craft drink making, we had a lot of great visual influence. During the discovery and research period I looked at tons of deco and deco informed typefaces, because I knew we would invariably land on a type based logo.

My friends and frequent collaborators Jackie Balzer and Brian McAllister worked with me on this project to provide flawless development work including WordPress integration with some custom plugins for fast and simple menu changes and event scheduling.

Feel free to visit the Narrows site or if you are in New York City head out to Bushwick grab a pie at Roberta’s and stop off at the Narrows for a seasonal cocktail or craft beer.

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  1. Joan Sussman 9 Jun 2011

    love that it narrows
    who designed their new logo? anyone I know?
    Is the sign fabricated out of metal?

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