Good Day CA

Self initiated projects are often swimming with the most energy and fun. Brand Wise’s project Good Day CA does a great job of illustrating that point. Good Day CA is a series of postcards, which about the transition from living in the midwest and moving to California. Because of Wise’s personal experience on this subject the designs are inherently truthful and resonate with anyone who has ever spent anytime on the golden coast.

(via Design Work Life »)


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