Cultivating Thought

Chipotle to this day remains both an innovator and the singularly respectable company in the fast food industry. From their approach to ingredients sourcing(local if and when possible), to their unique and forward thinking human resources approach and the simplicity of their menus Chipoltle has not only re-envisioned fast-food they have helped to change how we think about food.

They are now taking it one step forward. Now cups, bags and other collateral adorning your order will feature a brief essay from a curated selection of authors, journalists, and comedians. The collection is called ‘Cultivating Thought’ and was curated by Jonathan Safran Foer (author of Extremely Loud and Incredibly Close). The contributors include George Saunders, Malcolm Gladwell, Judd Apatow, Sarah Silverman, a piece by Foer himself and five other. These scraps of paper may not be the next collectable fad, but they are sure to make your face stuffing experience a little more cultured.


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