I watched this little video by IDEO a few days ago, and I had waited to post it until I could really digest it and figure out my feelings on the subject. I still feel like I am opposed to all these new media types that intend to stamp out the printed word. First the Kindle, then the Nook, and now the iPad have done a mediocre job of creating a successful reading experience on screen. Skipping ahead to the future in this short film, we see three distinct and mutually beneficial paths outlined for what IDEO sees as The Future of the Book. I really love the parallel access to contextually related resources and content provided by “Nelson”. All three directions share an impeccable sense of design and very beautiful interaction. The gestures and motion feel very real without reinforcing the idea that reading on an e-book platform should adhere to the look and feel of printed materials.
(via swissmiss »)








