In just under 10 days a marathon will take place. Not in any one location, but in any location. Using geolocation software and run tracking apps people for the first time will be able to run together as one and compete with out ever knowing or seeing each other.
At first when I heard about Xperiathon, I thought it was just another example of technology allowing people to become exceedingly disassociated. Then I realized in this case it is better to look at it through a different lens. Without Xperiathon all these people would otherwise be unable or unwilling to participate in a marathon. Utilizing a web platform to change how we engage or participate in an activity or event gives us the opportunity to create new experiences.