Just about everyone who is active, participates in athletics or does any type of training uses at least one Nike product. Their design process and technological advancements are truly stunning. I am particularly engrossed in this video about their process behind the development of the new Nike Free Trainer 5.0. The shoe is inspired by the structure of a Chinese finger trap which is in its static state extremely flexible and in its engaged state extremely rigid and taught.
Category filter: Shoes
Goliath Sportswear was founded in 1926 by the son of a shoe maker. Over the last couple of years Goliath has worked with Studio Beige to redesign their brand and identity, freshen up their ephemera, design a cohesive extension online, and even produce a very cool in-store event. The work Studio Beige created focuses on the attention to detail of their footwear and accessories while also attracting a younger more contemporary market with a nod to the history and legacy of the brand.
(via Branding Served »)