Recently a group of students from MECA(The Maine College of Art) were invited to participate in a super exciting project to rebrand their school. Many designers never have this opportunity in their entire career let along while still in school. Over the course of a weekend, and with direction from professors Margo Halverson and Charles Melcher as well as Pentagram partner Eddie Opara. The video posted below is a must watch. It shows the in depth process the students went through as well as the thoughts and insights of both the students, the faculty and Opara.
Participating students: Carly Soos, Celia Packard, Dan Heutz, Hannah Sherwood, Kaitlin Callender, Klarizza Cruz, Lucy Henson, Nicole Holmes, Sarah Mohammadi.
(via Identity Designed »)