Yesterday I was exposed to some many great new business models and non profit systems. Project 7 was one example that stuck out to me. They sell 7 different coffees where fifty percent of the profits from each purchase is donated to a designated charity depending on the name of the coffee. Some examples are “FEED the hungary” and “HEAL the sick”. The model they have developed is most easily summed up by a tweet my friend Jessi Arrington made during The Feast this past Friday.
“Note to self: start buying Project 7 coffee. It’s what Creighton would call a “win win.” #feastongood”
I am curious how many social problems would exist in the world if all for profit businesses and industries adopted this model.