The branding, bottle designs and packaging of hot sauce and condiment companies in general has long been an interest of mind. Years before I even knew what a logo was or “packaging design” meant I would wander the aisles of Guido’s, the Berkshire Co-op or one of the other specialty markets in the area I spent my childhood in and take in the texture that all the labels and containers created together. Even then certain things, that I now have specific terms for like composition or contrast, stuck out and distinguished specific items on the shelf.
Packaging for these types of products is always a delicate recipe of the following. One to communicate what type of product it is. Two to share the philosophy or aesthetic of the company and its contents. Three and likely the most important component is to help that product stand out from its counter parts.
The branding and design of James Nelson and Jeremiah Tallerine’s Bravado Spice Co to me is a wonderful demonstration of those constraints. Designed by Joel Owen Schierloh would definitely be on my shortlist if I came across it perusing the shelves today. I am also very curious how my younger self would have view it.
(via Fubiz »)