I wish I had come across this sooner as I am in love with the stance that Patagonia is taking with this video. Part of a new marketing initiative called Worn Wear. The campaign revolves around the beauty that develops through out the shared experiences a person or family has with a garment as they go through their lives. The resulting stories are both awe inspiring, humanizing and tear jerking. The anti Black Friday message that floats on the surface is not overly preachy and finds a delicate and positive way to communicate itself. I commend Patagonia for making this video. I also applaud them for continuing to make quality clothing and technical gear built to stand the test of time even when the fashion industry and world seek the opposite.
Buy things that last! As Patagonia has shown us, the reward is far greater than the value of the savings.