Loving design, packaging and beer seems like a match made in heaven. Especially as we head into the summer months, when you will be hard pressed to find me without a cold beer. All the our favorite brewers release a special summer beer with an awesome summery label. I can’t wait.
Here are some images of a redesign by Redthumb for independent microbrewery Brouwerij ‘t Ij in Amsterdam. I have read that their brewery is under a windmill and on the side of a canal, which sounds possibly like the most romantic place for a factory ever. However I wonder how the environmental aspects affect the brewing process. The designers seem to have extrapolated very smart aspects from the brand itself as well as their geography to create such wonderful new label designs. I wonder if we will be able to get any of the beers from Brouwerij ‘t Ij in New York City anytime soon.
(via The Best Part »)