Both my parents have collected matchboxes from their travels, near and far for all my life. Somewhere along the way I started a collection of my own. The design and function matchboxes as an object are usually distinctly separate and usually intend to convey the brand or message of the place they are from first and accomplish the task of creating fire second. Strike is a collection of reimagined matchboxes that come in fun colors and a variety of sizes. Clara von Zweigbergk and Shane Schneck teamed up to design the set for HAY, the Danish product design studio.
The common matchbox is used almost exclusiving for advertising while the intricate red phosphorus pattern along the sides are secondary to the advert. Strike honors the activity of creating a flame.