Seeing a branding project in a portfolio can often be pretty bland. But when it is accompanied by something such as a sketch or photograph capturing their process or mode of creating the finished identity it adds so much more value and power to the work. I am definitely not trying to devalue powerful and creative logo and identity work, but for creatives I think it is just more interesting to know where they started or how they go to their solution. Like a mechanic or a computer engineer we want to see under the hood. Ideas don’t have moving parts, but there are things that make them tick, and those little components are never seen again after the final product is polished vectorized and set in the correct PMS color.
The logo here was designed by Emily Kane was designed for a group she helped found during her masters studies in graphic design. The group’s goal is to promote the current ambitions for our space programs through creative and visual means.
(via Identity Designed »)