To emphasize their new product line of 100% organic and self harvested canned goods Fruita Blanch has paired up with Barcelona based Atipus to create an new identity and packaging system. The resulting labels are of a single universal size, meant to fit any jar size without obscuring the contents, which are the most delectable part.
Category filter: Branding
Seeing a branding project in a portfolio can often be pretty bland. But when it is accompanied by something such as a sketch or photograph capturing their process or mode of creating the finished identity it adds so much more value and power to the work. I am definitely not trying to devalue powerful and creative logo and identity work, but for creatives I think it is just more interesting to know where they started or how they go to their solution. Like a mechanic or a computer engineer we want to see under the hood. Ideas don’t have moving parts, but there are things that make them tick, and those little components are never seen again after the final product is polished vectorized and set in the correct PMS color.
The logo here was designed by Emily Kane was designed for a group she helped found during her masters studies in graphic design. The group’s goal is to promote the current ambitions for our space programs through creative and visual means.
(via Identity Designed »)
Normally when I find myself in a wine shop I tend to be more trusting of wines, which have a classic timeless design. Labels that feel like they could have been the same for nearly 100 years. But every once in a while I come across a vibrant modern design that makes me rethink that. This branding for Urban Wineworks by the extremely talented Foundry Collective is a perfect example of this. Their design rethinks what parts and faces of a label need to accomplish specific tasks. Instead of sticking to any existing label convention they have turned this label in to a simple organized puzzle of rectangles containing type, graphic or texture.
(via Design Work Life »)
I am really wishing I could get my hands on some of these John & John potato crisps. Since they are based in the UK and only seem to export to Germany that appears out of reach. I have to imagine how amazing they must be since I am definitely the kind of guy who would just a book by it’s cover, or a edible item by it’s packaging. Design for their beautiful product line and website is rumored, but not confirmed to have been done by Peter Schmidt Group.
Bill Hovard recently led his team at Hovard Design in the design of an identity for Eastfield Village. Eastfield is the lifelong project of Don Carpentier, which exists as an 18th Century village in upstate New York. Many buildings and structures on the brink of extinction were transported to Carpentier’s property and recomposed into a looking glass into another time. The identity itself uses raw materials like craft paper and burlap, as well as period printing techniques including letterpress and rubber stamp.
(via Design Work Life »)
Personal projects come in all shapes, sizes, and mediums, but Branding 10,000 Lakes sounds and is badass through and through. Minnesota designer Nicole Meyer has undertaking a gigantic, 27 year long side project, which is to design a logo for a lake a day of which there are ten thousand in Minnesota. The beauty here folks is that you aren’t going to have to wait nearly 3 decades to see this collection of gems because Nicole has already been cracking and has designed up a whole bunch of amazing logos so far.
(via Pitch Design Union »)
This is one of those self initiated projects that cuts through all the client less clouds and kicks serious ass. Designer Christopher David Ryan created this logo for the nice broad mock client Hip Hop. He really nails it with the layering of the two component words, and the execution is all there. The letters just meld together into an unbreakable type mark.
(via Typeverything »)
If more packaging was beautiful the world would be a more enjoyable place. This example designed by Gabriel Morales is the branding and packaging concept for latex glove manufacturer Foil. Some people argue that a product’s packaging must reflect it’s use and sensibilities, but sometimes making the landscape a little less ugly could be a good goal.
Branding starts with a good idea, but is made with a great name and completed with perfectly executed design. Costa Chica in my opinion is a wonderful idea, a playful name and has impeccable design done by Savvy Studio. I wish this restaurant was in my town I would definitely pop in there for some Mexican food.
(via Designspiration »)
I don’t think I am alone in having wonderful memories of enamelware plates and mugs from camping adventures during childhood. Falcon Enamelware has been making the same great line of products 1920 and is going to be releasing some new stuff this year. Their utterly classic pieces are part utilitarian part high design home goods. Their bright blue rim along with the crisp white are perfect. Enough about the dishes though. Morse Studio of our very own New York City has recently launched a new website and on it is some amazing work including a holistic rebrand for none other than Falcon Enamelware. They also art directed some seriously delicious food photography by Sam Stowell.
(via September Industry »)
The old Nasa logo and identity is such an iconic piece both of American design and history. We all know this old logo from images of space shuttles, press materials, and the Air and Space Museum, but most of us have never seen the brand ass it would be applied to uniforms and other collateral.
(via AisleOne »)
I really love the use of old lithographic style flowers in the branding for British jewelry designer Taylor Black. The branding, collateral, and website were all designed by Interbang. Their packaging system is super simple and elegant, which really suits the companies aesthetic.
(via Design Work Life »)
One sign of a great branding project to me is being able to, at a glance tell that all the elements are part of the same family, but that they are not all identical. Differing layouts and designs help each piece or element to fit it’s purpose or home. The system for the wine bottles and coffee cups are particularly striking. Their minimalist design is impeccable, but they also create a level of autonomy for the very distinct drink subcategory. All the design for London based Caravan was carried out by Inhouse. If you are in London you should pop in and grab a cup of coffee. Caravan is located on a corner in Farringdon’s Exmouth Market, and their interior looks like it does justice to the overall brand.
(via AisleOne »)
ArtBinder is a sleek iPad app. for galleries, which is currently in a private beta release. I worked closely with founder Alexandra Chemla and COO Jeremy Galen to create the front facing promotional marketing site along with the sales flow and customer side CMS tools. Working with the iPad app already in it’s final stages gave me a unique problem. I had to create a strong visual design that was cohesive and complementary to the app’s design and function.
The third book in the Great British Design series, Great British Identity is out and now available at Index Book and Amazon. The leather bound book is a great reference catalog and archive of British identity work.
(via Muller »)
Adam Hill designed this great branding for Mad Brew Productions. The concept of the branding is that the different sections or departments of Mad Brew are visually represented with three different hat icons. The engraving style of the icons and all the supporting type work play off of one another well.
(via The Ministry of Type »)
In this case I must quote my source Erik Spiekermann, “Supermarket brands don’t have to be ugly”. That is a true statement and the wonderful supporting example is of German supermarket chain Tegut. Their branding is anchored down by a proprietary typeface based on Spiekermann’s Officina Sans, and their other collateral elements include other of Spiekermann’s fonts along with ones from Mitja Miklavčič, and Christian Schwartz. For more info about the Tegut brand and their fonts check out the article on Fonts in Use.
(via Erik Spiekermann »)