Category filter: Branding

Johnsons the Cleaners

There are only really two types of cleaners in New York City. The classic down the street type place, with machines and interiors last updated in the 1970s and the newer less affordable breed of sleek often “green” cleaners. Both of which are aesthetically displeasing in their own ways. One of the UK’s largest launderers Johnsons the Cleaners is no exception to this. Ben Vessey undertook this as a side project, and the outcome is some lively and lighthearted.

(via Identity Designed »)

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Bosphorus

Seeing the thoughts and process behind design is always really fun. New Zealand based designer Mike Collinge recently rebranded the UK customer service company Bosphorus. His design features a cheeky little bull, which as you can see from the accompany pencil sketch only slightly more complex that the sketch. All the collateral including the mobile app, the little car and the stationary system is really cool.

(via Identity Designed »)

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Goliath Sportswear

Goliath Sportswear was founded in 1926 by the son of a shoe maker. Over the last couple of years Goliath has worked with Studio Beige to redesign their brand and identity, freshen up their ephemera, design a cohesive extension online, and even produce a very cool in-store event. The work Studio Beige created focuses on the attention to detail of their footwear and accessories while also attracting a younger more contemporary market with a nod to the history and legacy of the brand.

(via Branding Served »)

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Espresso Republic Branding

Coffee is one of my favorite things, up there with food and design. So obviously this branding for Espresso Republic by Salih Kucukaga caught my attention. The logo mark is bold but concise and is a nice combination of colors which are reminiscent of the crema on top of a great shot of espresso.

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Beer Friday: No-Li Brewhouse

Last week I semiconsciously posted about Coors Original on Friday afternoon. After posting that it occurred to me that it would make a great weekly or bi-weekly post. So keep an eye out for Beer Fridays posts!

This week I wanted to post the rebranding and packaging designs Riley Cran has recently completed for No-Li Brewhouse of Spokane, Washington. The whole brand and overall design is extremely sparse and is tethered by a nice bold red. For the bottles the design is a little more playful incorporating some more illustrative elements and some seriously kick ass custom type.

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Coors Original

Summer Fridays seem like reason enough to start the weekend early. So over here at campsite studio we are getting it started with a post about one of our favorite, albeit under appreciated beers. Coors Original, also known as The Banquet Beer.

Landor, following suit with their re-branding of a few other MillerCoors favorites has created the new face of Coors Banquet Beer. The new look leverages the history and classic qualities of the company and the beer while also creating a sleek new visual departure for them. It will definitely help Coors Banquet to stand out on store and hopefully help it to find its way into a few more coolers this summer.

(via Lovely Package »)

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Mugly Coffee Roasters

St. Paul based design Joe Anderson aka Hip Street created this lively and appropriately tarnished branding for Mugly Coffee Roasters. The parts of the project which grabbed my attention were the smart poppy color palette and the unique custom type work. Distressed and vintage looking type can often look as though it is trying to hard. Where those examples fail Anderson succeeds by using a medley of fonts textures intertwined with some peculiar illustrative elements.

(via Design Work Life »)

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Maison Gerard

New York based design studio Mother recently designed a beautiful set of printed materials and ephemera for the opening of the new Maison Gerard gallery in Manhattan. The designs sport the classic brand elements and sensibility of Maison Gerard while also displaying a more modern refined look.

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Hub Concierge Identity

Hub Concierge is a service allowing guests at small boutique hotels to access relevant information about the city including restaurant recommendations, shops and more. The branding iden­city, icon design and visual design for the app and website was done by Toronto-based Michael Mavian.

(via Design Work Life »)

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Rahal Farms Branding

Anderson Design Group was approached by architect/farmer Michael Rahal with the awesome and unique opportunity to create the brand and packaging for Rahal Farms. The resulting designs are a full dose of classic typography and imagery offset with a modern and engaging style and color palette. Were I to happen into Fernvale, Tennessee I would definitely stop off to check out Rahal Farms. There are some great sketches which provide insight into the process behind their work after the jump. A well deserved hat tip to Anderson Design Group for this one.

(via Design Work Life »)

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La Fabrica del Taco

I have admired the work of Anagrama for quite a while now, and their recent branding for La Fabrica del Taco is no exception. The work is colorful, poppy, and modern. However through the color palette and typographic references they have made, especially through the hand drawn script for the logo Fabrica is instilled with a very classic aesthetic as well.

(via The Fox Is Black »)

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Corso 32

Jesse Campbell’s subtle and clean branding and collateral designs for the restaurant Corso 32 really caught my eye. Nice attention to detail and use of materials. I especially like the logo in the etched glass, and carved into the wooden serving board.

(via Design Work Life »)

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Van Horn

There is a new little sandwich shop in Cobble Hill sporting a nice clean branding. The identity and custom typeface was created for Van Horn sandwich shop by Michael Freimuth. I particularly love the custom typeface called Sans Horn, which is a super clean rounded sans serif with both regular and lite widths. The great photographs here showing the shop and some of the ephemera were shot by Bob Martus.

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Mosser

I have wanted to bring some plant life into my studio for quite a while, but being the obsessively organized minimalist that I am it has been difficult to find a solution that fits my requirements. Mosser is a small(desk size) terrarium, with a beautiful round clump of moss. Self sustaining, it only needs a spritz of filtered water ever 2 weeks. The power duo Jennica Johnstone and Noah Atkinson of CoLabs. The branding and packaging also deserves a great amount admiration, as I know with a little less care the simple moss ball would remain exactly that.

(via iso50 »)


Austin East Ciders

Admittedly I have not had the opportunity to taste the liquid gold of Austin East Ciders, but I do have to say the brand and packaging designs are amazing. East Cider’s amazing design is thanks to Austin logo design powerhouse Simon Walker.

(via Design Envy »)

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Sabadi

Italian confection maker Sabadì recently got a brand makeover and update to their packaging. Happy Centro took the standard approach to communicate the companies values and product through the brand they developed. Sabadì has focused on creating “eatables that have a magic inside”. The designers took those magic ingredients and created fun characters of them to adorn each different package.

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Vårdapoteket

I absolutely detest going into the pharmacy, and it has to do with a very American problem. They all have the same cheapo carpeting and terrible lighting. Swedish pharmacy chain Vårdapoteket is an experience right up there with visiting Moma, or a brand new Muji store. Their new branding(by Stockholm Design Lab) features the human body and anatomy in an upbeat color palette as design elements and patterns, which create a fun approachable retail environment.

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Teach Logic

Some fabulous branding and interface design by the always impressive Hyperakt. Commissioned by WNYC’s Studio 360 to rebrand teachers, Hyperakt has truly redefined the image of teachers as what they are. The stewards of our future, and the creators of change. I truly love all the connect the dots elements from the typography it is used to create to the fun little icons.

(via NOTCOT »)

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Baker D. Chirico

Currently I am sitting at my desk infatuated with the brand identity and retail space for the Baker D. Chirico an artisan bakery with a handful of locations in and around Melbourne, Australia. The branding and collateral work was all done by Fabio Ongarato Design, and the as far as I can gather the store interior was designed by March Studio. There is a wonderful juxtaposition happening between classic and collage elements, and modern components such as the organic undulating skeletal shelving which doubles as design and product display.

(via Design Work Life »)

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Fruita Blanch

To emphasize their new product line of 100% organic and self harvested canned goods Fruita Blanch has paired up with Barcelona based Atipus to create an new identity and packaging system. The resulting labels are of a single universal size, meant to fit any jar size without obscuring the contents, which are the most delectable part.


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