Category filter: Branding

The Town Mouse

Just behind Lygon Street in Melbourne lives, newly opened bar and restaurant The Town Mouse. The restaurants branding and collateral designs feature custom typography and patterns, which reference the cities grid and building. The custom type was based on the isometric shapes when buildings are viewed from a birds eye view. The design carried out by local studio A Friend of Mine feature some bygone techniques such as gold leafing and glow in the dark ink, which give Town Mouse a timeless sort of aesthetic.

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Living Greens

San Francisco has long been known for its health conscious and grower oriented food culture and Living Greens fits right into that ethos. They say their business grew out of a passion for healthy living which is a little cliche, but I have to give them props since they create a pretty smashing lineup of juices. Recently as they began to reach a wider market and audience they approached Noise 13 to do a rebranding that would be more approachable. In addition to a full identity and collateral system N13 launched a new website for them, which makes it easier to make product updates and streamlines purchasing and order tracking. If you are going to live healthy you need to make sure your business is healthy too, and this brand update was exactly what Living Greens needed.

(via Design Work Life »)

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Beer Friday: Maria’s Packaged Goods & Community Bar

Maria’s Packaged goods & Community Bar first opened its doors in 1986 and has ever since been a neighborhood staple. It replaced Kaplan’s Liqours which had occupied the same location in the Bridgeport neighborhood of Chicago since 1939. The package store and bar features a stock and menu chock full of unique craft beer selections. In advance of opening their own brewery in the neighborhood Maria approached Michael Freimuth to design a comprehensive branding for the shop. The identity included lots of the expected components such as logos and type lockups, but it all started to get really cool when they began working on original beer packaging. The resulting designs feature a simple bottle labeling system that is them paper wrapped and stamped with a logo and hand scribbled with bath information. Not only is this solution really cool, but it also fits the small neighborhood vernacular that Maria’s embodies.

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Mexout

For the new Mexican restaurant Mexout in Singapore local design studio Bravo Company dug really deep to channel the cultural vernacular of the food’s birthplace. The branding includes a family of small logo marks and type lockups, some of which reference historic events such as the 1968 Mexico Olympics and brands like Tecate which one of the most well known Mexican beers. This identity included some extremely DIY and hands on production work which is part of what makes the look and feel so consistent and successful.

(via Design Work Life »)

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Grouper Social Club

Kyle Miller is a serious talent distinguishing himself in the LA design scene. His recent work for social startup Grouper Social Club is a clean and fun demonstration of his skills in brand identity and art direction. The collateral he designed for them is also a really nice extension of his awesome type and icon elements.

(via Design Work Life »)

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3 Fish Identity

Designer Daniel Buxton made this playful and simple identity for 3 Fish in a Tree, which is a London based “ideas agency”. The project brief requested a brand that reflected their process and work environment, which if this identity reflects it I would love to experience it. Another thing I noticed was that Buxton used an ultra-simplified custom browser visualization to display the screens he designed for their site. A nice little touch.

(via Look my backpack »)

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Easy Tiger

Caleb Owen Everitt and Ryan Rhodes recently teamed up to form LAND. A multidisciplinary studio creating some really awesome branding and typographic works. One of their first and most recent projects was the branding and signage designed for an Austin based bakery and beer garden. Easy Tiger dons a wonderful vintage aesthetic with some nice whimsical characteristics and a fun use of gold lettering and outlines. Definitely take the time and flip through the rest of their portfolio, as it is chock full of really great work.

(via Design Work Life »)

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Beer Friday: Sauganash Brewing Co

As the holidays creep closer the holiday parties and gatherings pile up and a few good glasses of beer are exactly what it takes to get through them all. Until the other day I hadn’t heard of small Chicago based Sauganash Brewing Co.. SBCo makes craft beers which are inspired by the windy city’s historic past and to celebrate the great brewing tradition in the area. The super rad branding and label design was carried out by Jack Muldowney.

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Cycle Kids – Breakaway

It’s so invigorating to come across a project where both the client and resulting work are so inspiring. The branding and collateral designed for Cycle Kids 2012 Breakaway is clean, colorful, and bold. The attention grabbing work was created by Boston based Bluerock Design Co.

(via grain edit »)

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From Farm to Fork

As everything has started to “go green” or be packaged as sustainable today designing anything unique or fresh in that vein can be difficult. Swedish American Chamber of Commerce recently commissioned a great modern facelift for their annual summit in New York. Stockholm, Malmö, and New York-based creative agency Amore was in charge of the rebranding and design for all the printed materials.

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Coffee Supreme

Coffee Supreme looks like a coffee shop where I would really love to spend some time and hangout. The rebranding by Hardhat Design really helps them stand out in the coffee crowd. Lots of wonderful hand drawn type and a nice color palette are just a few of the elements that caught my eye.

(via Design Work Life »)

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Beer Friday: Einstök Icelandic Beer

Let’s raise a Beer Friday challis to this awesome branding for Icelandic beer company Einstök. The design was done by Auston Design Group and features some awesome typography and a nice stylized viking character which creates a great brand mark used consistently on all their new packaging.

(via Designspiration »)

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Experimental Rebrand for American Airlines

Unsolicited re-designs have grown in popularity over the last few years and are ever-present on design blogs today. Whether they are student projects or self initiated ones by designers looking to work on something without the restrictions of client work. This type of design can yield some interesting and inspiring work. Anna Kovecses did one such rebrand for American Airlines, which has been floating around on the web for the past month or so. Albeit very trendy and incorporating some contemporary design cliches the overall package has a certain classicism to it, which I really enjoy. The aspirational imagery and the hyper modernist type palette combine for a wonderful aesthetic, but are so obviously not what a major commercial airline would go for. At least not for anything beyond a small marketing campaign.

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Beer Friday: Loveland Aleworks

Happy Beer Friday everyone! I saw this extensive and all around awesome branding and identity work done by Manual for Loveland Aleworks. The independent microbrewery, based in Loveland Colorado brews a selection of classic European and American craft style beers. The design reflects the values of the company and incorporates some local history of Loveland as a gateway to Rocky Mountain National Park.

(via Designspiration »)

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Tavern Vinegar

Christine Wisnieski created this amazing packaging design for Tavern Vinegar Co., Chef Jonathan Sawyer’s new line of artisanal vinegars. The bold type and classic lettering help to build a nice design vernacular around the product name, which adds a lot to it’s overall positioning. Even the flask shape, reminiscent of bourbon and whiskey bottles helps to give some added power to the name.

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Reviving the Lands End Logo

Dan Cassaro recently worked on an update of the branding of classic American clothing brand Lands End. Cassaro’s style and approach leant itself to reviving some of the great vernacular and history of the brand. Including some visual and textual elements from earlier logo marks and designs. Imprint published a great interview with Cassaro on the subject of this redesign.

(via The Fox Is Black »)


Oak Long Bar

Oak Long Bar is a bar and restaurant in Boston’s Back Bay neighborhood. The establishment features a beautiful, ornate and bold rebranding designed by Jeshurun Webb formerly of Korn Design in collaboration with illustrator Brianna Nichols. The resulting palette created for the rebranding of OLB beautiful and delicate with a hand done craft like feel with out being kitschy or cute.

(via Design Work Life »)

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Beer Friday: Austin Beerworks

Beer Fridays are quickly becoming the most interesting posts to write. There is great beer related design pouring out from all parts of the globe(pun not intended, but nicely coincidental). This week I wanted to feature the amazing branding work that Helms Workshop did for Austin Beerworks. The identity is bold and has some very classic sensibilities to it, but is also very colorful and modern. The packaging is something that would definitely grab my attention in a store and draw me in their direction. Also Helms Workshop collaborated on the website and online home of AB with Source Pixel Foundry to create a truly unique and exciting online experience. My favorite part of the whole site has to be the interactive sliding info graphics, which are beautifully illustrated and explain in detail their whole brewing process.

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Casa Bosques Chocolates

Savvy Studio based in Monterey, Mexico has started a self initiated project of creating permanent and sustainable products. Project No. 1 was a collaboration with master Jorge Llanderal called Casa Bosques Chocolates. Unlike the normal side projects that designers make Savvy’s series has the potential of making a huge impact both on how we view and buy products, but also on how we view what a graphic designer actually does. The artisanal chocolate is made by Llanderal in small batches and includes seasonally selected spices and flavoring ingredients. Some of the ones already made have been Pimienta Rosa and Flor de Sal.

(via Design Envy »)

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Beer Friday: Bottle Craft

If Sunday is the lords day then Friday is definitely beer’s day. Today I thought I would highlight some awesome beer related work by Jolby and Friends. The Portland Oregon based duo has created a number of awesome designs for suds including branding, packaging, and other ephemera. Pictured here are some glasses and typographic t-shirt designs created for the one year anniversary of San Diego beer bar Bottle Craft.


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