Campsite is a New York based design blog and studio run by visual designer Max Ritt.
Hotel Boca Chica has been a fixture in Acapulco, Mexico since the 1950s and 60s has been revived by a rebranding and updated signage system by Sociedad Anónima. The updates instill a more modern look while maintaining the historic and rich past of the hotel.
(via Design Work Life »)
I have to say, despite being a designer and constantly judging the design I encounter everyday I did not notice the update to Instagram’s logotype until I heard buzz of it on the blogs. Under closer inspection, and maybe a little scrutiny I have to say that their updated logo-mark is a very beautifully crafted piece lettering. The existing brand is maintained, but so evidently improved. Some new elements or distinct changes are the use of a proper script s, cleaned up the a’s, and created a nice simplified I to begin the name. All in all I really like the new mark, hat tip to the designer Mackey Saturday. It is also really fun to compare the old and new logos in the images below, or at least I find it amusing.
It was always essential that the design maintained everything that we’ve all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.
For me a lot of my taste can be traced back to growing up skateboarding. Dickies were of course one of the standard uniform items for me and my friends. A mix between simplicity, durability and at the time price. At one point I recall being able to pick up a pair at the now defunct retailer Ames for $12.99. It is nice to see them updating their brand and making a go at competing in the current revival of men’s workwear. With some help from Javas Lehn and Hornall Anderson they have received a new identity that pays homage to the brands history, but also adds a nice contemporary feel to it. Checkout some of Lehn’s work for Still Liquor previously posted here on campsite.
Today seems to have coincidentally ended up being a food themed day on campsite. First tacos and now a social movement raising the awareness of international Peace Day by bringing people together over food. In addition to being an entirely admirable cause Recipeace has powerful identity attached to it designed by Casey Martin and Kyle Poff at Leo Burnett Department of Design
(via Design Work Life »)
Tacos have to be one of the most universally loved and enjoyed finger foods. In San Pedro, Mexico this hip young restaurant Taqueria Canalla recently opened their doors. With an identity and interior designed by Manifesto Futura your hunger for aesthetics can be satiated at the same time as that grumble in your belly. The color palette is notably subdued, but it is punctuated with some delicate punches of color in very specific spots.
(via M Stetson »)
Salih Kucukaga has designed some fabulous brand and identity work, and even more specifically for coffee shops and roasters. I previously posted here on campsite about his work for Espresso Republic. Pictured here is Kucukaga’s branding for Static Coffee, which features some wonderful typography. The badge designed and applied to the bulk coffee bags is also really great and composes both informational and graphical elements into a powerful lockup.
(via Design Work Life »)
Just behind Lygon Street in Melbourne lives, newly opened bar and restaurant The Town Mouse. The restaurants branding and collateral designs feature custom typography and patterns, which reference the cities grid and building. The custom type was based on the isometric shapes when buildings are viewed from a birds eye view. The design carried out by local studio A Friend of Mine feature some bygone techniques such as gold leafing and glow in the dark ink, which give Town Mouse a timeless sort of aesthetic.
San Francisco has long been known for its health conscious and grower oriented food culture and Living Greens fits right into that ethos. They say their business grew out of a passion for healthy living which is a little cliche, but I have to give them props since they create a pretty smashing lineup of juices. Recently as they began to reach a wider market and audience they approached Noise 13 to do a rebranding that would be more approachable. In addition to a full identity and collateral system N13 launched a new website for them, which makes it easier to make product updates and streamlines purchasing and order tracking. If you are going to live healthy you need to make sure your business is healthy too, and this brand update was exactly what Living Greens needed.
(via Design Work Life »)
Maria’s Packaged goods & Community Bar first opened its doors in 1986 and has ever since been a neighborhood staple. It replaced Kaplan’s Liqours which had occupied the same location in the Bridgeport neighborhood of Chicago since 1939. The package store and bar features a stock and menu chock full of unique craft beer selections. In advance of opening their own brewery in the neighborhood Maria approached Michael Freimuth to design a comprehensive branding for the shop. The identity included lots of the expected components such as logos and type lockups, but it all started to get really cool when they began working on original beer packaging. The resulting designs feature a simple bottle labeling system that is them paper wrapped and stamped with a logo and hand scribbled with bath information. Not only is this solution really cool, but it also fits the small neighborhood vernacular that Maria’s embodies.
For the new Mexican restaurant Mexout in Singapore local design studio Bravo Company dug really deep to channel the cultural vernacular of the food’s birthplace. The branding includes a family of small logo marks and type lockups, some of which reference historic events such as the 1968 Mexico Olympics and brands like Tecate which one of the most well known Mexican beers. This identity included some extremely DIY and hands on production work which is part of what makes the look and feel so consistent and successful.
(via Design Work Life »)
Kyle Miller is a serious talent distinguishing himself in the LA design scene. His recent work for social startup Grouper Social Club is a clean and fun demonstration of his skills in brand identity and art direction. The collateral he designed for them is also a really nice extension of his awesome type and icon elements.
(via Design Work Life »)
Designer Daniel Buxton made this playful and simple identity for 3 Fish in a Tree, which is a London based “ideas agency”. The project brief requested a brand that reflected their process and work environment, which if this identity reflects it I would love to experience it. Another thing I noticed was that Buxton used an ultra-simplified custom browser visualization to display the screens he designed for their site. A nice little touch.
(via Look my backpack »)
Caleb Owen Everitt and Ryan Rhodes recently teamed up to form LAND. A multidisciplinary studio creating some really awesome branding and typographic works. One of their first and most recent projects was the branding and signage designed for an Austin based bakery and beer garden. Easy Tiger dons a wonderful vintage aesthetic with some nice whimsical characteristics and a fun use of gold lettering and outlines. Definitely take the time and flip through the rest of their portfolio, as it is chock full of really great work.
(via Design Work Life »)
As the holidays creep closer the holiday parties and gatherings pile up and a few good glasses of beer are exactly what it takes to get through them all. Until the other day I hadn’t heard of small Chicago based Sauganash Brewing Co.. SBCo makes craft beers which are inspired by the windy city’s historic past and to celebrate the great brewing tradition in the area. The super rad branding and label design was carried out by Jack Muldowney.
It’s so invigorating to come across a project where both the client and resulting work are so inspiring. The branding and collateral designed for Cycle Kids 2012 Breakaway is clean, colorful, and bold. The attention grabbing work was created by Boston based Bluerock Design Co.
(via grain edit »)
As everything has started to “go green” or be packaged as sustainable today designing anything unique or fresh in that vein can be difficult. Swedish American Chamber of Commerce recently commissioned a great modern facelift for their annual summit in New York. Stockholm, Malmö, and New York-based creative agency Amore was in charge of the rebranding and design for all the printed materials.
Coffee Supreme looks like a coffee shop where I would really love to spend some time and hangout. The rebranding by Hardhat Design really helps them stand out in the coffee crowd. Lots of wonderful hand drawn type and a nice color palette are just a few of the elements that caught my eye.
(via Design Work Life »)
Let’s raise a Beer Friday challis to this awesome branding for Icelandic beer company Einstök. The design was done by Auston Design Group and features some awesome typography and a nice stylized viking character which creates a great brand mark used consistently on all their new packaging.
(via Designspiration »)
Unsolicited re-designs have grown in popularity over the last few years and are ever-present on design blogs today. Whether they are student projects or self initiated ones by designers looking to work on something without the restrictions of client work. This type of design can yield some interesting and inspiring work. Anna Kovecses did one such rebrand for American Airlines, which has been floating around on the web for the past month or so. Albeit very trendy and incorporating some contemporary design cliches the overall package has a certain classicism to it, which I really enjoy. The aspirational imagery and the hyper modernist type palette combine for a wonderful aesthetic, but are so obviously not what a major commercial airline would go for. At least not for anything beyond a small marketing campaign.
Happy Beer Friday everyone! I saw this extensive and all around awesome branding and identity work done by Manual for Loveland Aleworks. The independent microbrewery, based in Loveland Colorado brews a selection of classic European and American craft style beers. The design reflects the values of the company and incorporates some local history of Loveland as a gateway to Rocky Mountain National Park.
(via Designspiration »)
