Category filter: Branding

Russ & Daughters Redesign

Russ & Daughters is a New York City and Lower Eastside institution. When something has such a well known and historic brand a redesign can a really scary undertaking. In preparation for opening their new cafe on Orchard St. R&D hired Kelli Anderson to design all the branding and collateral for the new restaurant. She worked closely with Jen Snow, the director of public relations and marketing for R&D. Like many restaurant projects th

(via Design Work Life »)

Read More »

Beer Friday: Happy 4th!

In our opinion there is no better way to celebrate the 4th of July than to tip back a few cold ones with family and friends and fire up the grill. We posted this awesome branding by Matthew Genitempo for a fictitious beer company a while back, but it’s so perfect to celebrate independence day. Wish we could cheers some America beers.

El Camino Foodtruck

Summer is definitely the season of food trucks and the El Camino food truck looks like a true gem. Designed by the super talented folks over at Savvy Studio, this truck features some amazing hand painted signage and graphics all over it. The attention to detail is enlightened. With every little element beautifully branded and lightly kissed with design. Certainly making us hungry on this Thursday morning.

(via Identity Designed »)

Read More »

Aaron Draplin – The 15 Minute Logo

Aaron Draplin has long since been a hero of mine. From his no holds barred style of design to his fervent love for the design history and the logos of a bygone better time. Also when talking about Draplin it is always necessary to mention the amazing talks he has graced the globe with. His energy and love what he does is infectious and you are sure to have a great time in the audience listening to him.

Now on to this awesome little video made for the tutorial folks at Lynda. Draplin throws down an amazing little logo work session from concept and sketch through to some refinement on the computer. In just 15 minutes the amount of iterations and insight that he shares with us is a true testament to his skill.

Beer Friday: Angel City Brewery

As the cold and gloom seems to just keep dragging on we are escaping to the more pleasant climes of the West Coast. In honor of this little journey I thought for Beer Friday this week it only made sense to feature something California related. Luckily I recently heard about Angel City Brewery and their mission to revitalize the old Eastside Brewery. Los Angeles is rarely on anyone’s mind when they think of the craft beer movement that is speckled across the Western edge of the country. With a space historically built for brewing and a vibrant nod to that past ACB looks like it is poised to make a nice change in the suds scene in LA. Excited to go an check it out on this visit.

(via Good Beer Hunting »)

Read More »

Narcissa Identity

Restaurant branding and design are always some of my favorite projects to work on and also to view or experience. I am sure that stems from the constant push and pull between art and food during my childhood. That said I am in love with the branding which Triboro did for the Narcissa the new restaurant at The Standard East on Bowery. The combination of a hand penciled script and playful rough painted graphics pairs perfectly to create a nice textural identity. The design makes it feel as if the food will have some ingenuity of its own to showcase. I haven’t had a chance to try it yet, but I am hopefully it will live up to its design.

(via Design Work Life »)

Anagrama – Portfolio Update

The clean and crisp work of Anagrama is always an inspiration to me. Their ability to distill ideas into such beautiful designs is amazing. They recently added a ton of new projects to their site, and after perusing it I am so impressed and in love with so much of their recent work. Pictured here is a small selection of my favorites.

(via grain edit »)

Read More »

Bravado Spice Co

The branding, bottle designs and packaging of hot sauce and condiment companies in general has long been an interest of mind. Years before I even knew what a logo was or “packaging design” meant I would wander the aisles of Guido’s, the Berkshire Co-op or one of the other specialty markets in the area I spent my childhood in and take in the texture that all the labels and containers created together. Even then certain things, that I now have specific terms for like composition or contrast, stuck out and distinguished specific items on the shelf.

Packaging for these types of products is always a delicate recipe of the following. One to communicate what type of product it is. Two to share the philosophy or aesthetic of the company and its contents. Three and likely the most important component is to help that product stand out from its counter parts.

The branding and design of James Nelson and Jeremiah Tallerine’s Bravado Spice Co to me is a wonderful demonstration of those constraints. Designed by Joel Owen Schierloh would definitely be on my shortlist if I came across it perusing the shelves today. I am also very curious how my younger self would have view it.

(via Fubiz »)

Read More »

10 Mikan

What better way to wake up than a big glass of juice? Over here in the states they are known as satsuma oranges or satsuma mandarins. Over in Japan however, they are known as mikans, and the average age of their farming population is over 65 years old. In order to appeal to a younger demographic and in a certain respect revive the market for mikans a local company commissioned Upsetters Architects and Artless to do a massive re-branding and update to there visual identity. The new look is both fresh(like the fruit itself) as well as clean and sleek. If the new brand doesn’t help them reach a wider and younger audience I don’t know what would. The part of the 10 Mikan project that I find most intriguing is the physical shop in Ehime. It looks far more like the shop or tasting room at a distillery or sake producer. I am always enticed by the elevation of simple products and things through design.

(via Spoon & Tomago »)

Read More »

Nordic House

Dry cleaning is one of the business types that gets very little attention from the designers. Nordic House is a beautiful exception to the rule. Their branding by Anagrama is a thoroughly considered and organized system, which allows them to keep track of garments, customers, and clean everyones clothes with some serious style.

(via Minimalissimo »)

Read More »

Getaways NYC

I think each and every Gothamist is dreaming of their own special getaway right now during this heatwave. These logo concepts designed by J Fletcher are helping keep the dream alive for me.

(via Designspiration »)

Højmark Cycles

Hot or not, I have been spending a lot of time on my bike. Bicycle design and especially the branding and collateral for cycling companies is one of my earliest memories of design. Even now it is always something I look at when purchasing or even checking out bikes and gear. This branding for Højmark Cycles, designed by Ineo Designlab really caught my eye. I like the simplicity and the geometric forms all the typography is constructed from.

(via Identity Designed »)

Read More »


Recently a group of students from MECA(The Maine College of Art) were invited to participate in a super exciting project to rebrand their school. Many designers never have this opportunity in their entire career let along while still in school. Over the course of a weekend, and with direction from professors Margo Halverson and Charles Melcher as well as Pentagram partner Eddie Opara. The video posted below is a must watch. It shows the in depth process the students went through as well as the thoughts and insights of both the students, the faculty and Opara.

Participating students: Carly Soos, Celia Packard, Dan Heutz, Hannah Sherwood, Kaitlin Callender, Klarizza Cruz, Lucy Henson, Nicole Holmes, Sarah Mohammadi.

(via Identity Designed »)


Limitd is focussed on finding up and coming photographers and making their works available for sale through affordable limited editions. The client initially approached Dan Burgess with a few name ideas which sounded slightly exclusive and the idea was to make purchasing prints from young burgeoning photographers easy and accessible. After some explorations with those names Limitd sprang out and became the obvious name and brand for the project.

(via Identity Designed »)

Read More »

Hotel Boca Chica

Hotel Boca Chica has been a fixture in Acapulco, Mexico since the 1950s and 60s has been revived by a rebranding and updated signage system by Sociedad Anónima. The updates instill a more modern look while maintaining the historic and rich past of the hotel.

(via Design Work Life »)

Read More »

Instagram’s New Logo-mark

I have to say, despite being a designer and constantly judging the design I encounter everyday I did not notice the update to Instagram’s logotype until I heard buzz of it on the blogs. Under closer inspection, and maybe a little scrutiny I have to say that their updated logo-mark is a very beautifully crafted piece lettering. The existing brand is maintained, but so evidently improved. Some new elements or distinct changes are the use of a proper script s, cleaned up the a’s, and created a nice simplified I to begin the name. All in all I really like the new mark, hat tip to the designer Mackey Saturday. It is also really fun to compare the old and new logos in the images below, or at least I find it amusing.

It was always essential that the design maintained everything that we’ve all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.

Dickies Update

For me a lot of my taste can be traced back to growing up skateboarding. Dickies were of course one of the standard uniform items for me and my friends. A mix between simplicity, durability and at the time price. At one point I recall being able to pick up a pair at the now defunct retailer Ames for $12.99. It is nice to see them updating their brand and making a go at competing in the current revival of men’s workwear. With some help from Javas Lehn and Hornall Anderson they have received a new identity that pays homage to the brands history, but also adds a nice contemporary feel to it. Checkout some of Lehn’s work for Still Liquor previously posted here on campsite.


Today seems to have coincidentally ended up being a food themed day on campsite. First tacos and now a social movement raising the awareness of international Peace Day by bringing people together over food. In addition to being an entirely admirable cause Recipeace has powerful identity attached to it designed by Casey Martin and Kyle Poff at Leo Burnett Department of Design

(via Design Work Life »)

Read More »

Taqueria Canalla

Tacos have to be one of the most universally loved and enjoyed finger foods. In San Pedro, Mexico this hip young restaurant Taqueria Canalla recently opened their doors. With an identity and interior designed by Manifesto Futura your hunger for aesthetics can be satiated at the same time as that grumble in your belly. The color palette is notably subdued, but it is punctuated with some delicate punches of color in very specific spots.

(via M Stetson »)

Read More »

Static Coffee

Salih Kucukaga has designed some fabulous brand and identity work, and even more specifically for coffee shops and roasters. I previously posted here on campsite about his work for Espresso Republic. Pictured here is Kucukaga’s branding for Static Coffee, which features some wonderful typography. The badge designed and applied to the bulk coffee bags is also really great and composes both informational and graphical elements into a powerful lockup.

(via Design Work Life »)

Read More »

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. last »
  7. Currently at page 1 of 5