Category filter: Branding

10 Mikan

What better way to wake up than a big glass of juice? Over here in the states they are known as satsuma oranges or satsuma mandarins. Over in Japan however, they are known as mikans, and the average age of their farming population is over 65 years old. In order to appeal to a younger demographic and in a certain respect revive the market for mikans a local company commissioned Upsetters Architects and Artless to do a massive re-branding and update to there visual identity. The new look is both fresh(like the fruit itself) as well as clean and sleek. If the new brand doesn’t help them reach a wider and younger audience I don’t know what would. The part of the 10 Mikan project that I find most intriguing is the physical shop in Ehime. It looks far more like the shop or tasting room at a distillery or sake producer. I am always enticed by the elevation of simple products and things through design.

(via Spoon & Tomago »)

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Nordic House

Dry cleaning is one of the business types that gets very little attention from the designers. Nordic House is a beautiful exception to the rule. Their branding by Anagrama is a thoroughly considered and organized system, which allows them to keep track of garments, customers, and clean everyones clothes with some serious style.

(via Minimalissimo »)

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Getaways NYC

I think each and every Gothamist is dreaming of their own special getaway right now during this heatwave. These logo concepts designed by J Fletcher are helping keep the dream alive for me.

(via Designspiration »)


Højmark Cycles

Hot or not, I have been spending a lot of time on my bike. Bicycle design and especially the branding and collateral for cycling companies is one of my earliest memories of design. Even now it is always something I look at when purchasing or even checking out bikes and gear. This branding for Højmark Cycles, designed by Ineo Designlab really caught my eye. I like the simplicity and the geometric forms all the typography is constructed from.

(via Identity Designed »)

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MECA

Recently a group of students from MECA(The Maine College of Art) were invited to participate in a super exciting project to rebrand their school. Many designers never have this opportunity in their entire career let along while still in school. Over the course of a weekend, and with direction from professors Margo Halverson and Charles Melcher as well as Pentagram partner Eddie Opara. The video posted below is a must watch. It shows the in depth process the students went through as well as the thoughts and insights of both the students, the faculty and Opara.

Participating students: Carly Soos, Celia Packard, Dan Heutz, Hannah Sherwood, Kaitlin Callender, Klarizza Cruz, Lucy Henson, Nicole Holmes, Sarah Mohammadi.

(via Identity Designed »)


Limitd

Limitd is focussed on finding up and coming photographers and making their works available for sale through affordable limited editions. The client initially approached Dan Burgess with a few name ideas which sounded slightly exclusive and the idea was to make purchasing prints from young burgeoning photographers easy and accessible. After some explorations with those names Limitd sprang out and became the obvious name and brand for the project.

(via Identity Designed »)

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Hotel Boca Chica

Hotel Boca Chica has been a fixture in Acapulco, Mexico since the 1950s and 60s has been revived by a rebranding and updated signage system by Sociedad Anónima. The updates instill a more modern look while maintaining the historic and rich past of the hotel.

(via Design Work Life »)

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Instagram’s New Logo-mark

I have to say, despite being a designer and constantly judging the design I encounter everyday I did not notice the update to Instagram’s logotype until I heard buzz of it on the blogs. Under closer inspection, and maybe a little scrutiny I have to say that their updated logo-mark is a very beautifully crafted piece lettering. The existing brand is maintained, but so evidently improved. Some new elements or distinct changes are the use of a proper script s, cleaned up the a’s, and created a nice simplified I to begin the name. All in all I really like the new mark, hat tip to the designer Mackey Saturday. It is also really fun to compare the old and new logos in the images below, or at least I find it amusing.

It was always essential that the design maintained everything that we’ve all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.


Dickies Update

For me a lot of my taste can be traced back to growing up skateboarding. Dickies were of course one of the standard uniform items for me and my friends. A mix between simplicity, durability and at the time price. At one point I recall being able to pick up a pair at the now defunct retailer Ames for $12.99. It is nice to see them updating their brand and making a go at competing in the current revival of men’s workwear. With some help from Javas Lehn and Hornall Anderson they have received a new identity that pays homage to the brands history, but also adds a nice contemporary feel to it. Checkout some of Lehn’s work for Still Liquor previously posted here on campsite.


Recipeace

Today seems to have coincidentally ended up being a food themed day on campsite. First tacos and now a social movement raising the awareness of international Peace Day by bringing people together over food. In addition to being an entirely admirable cause Recipeace has powerful identity attached to it designed by Casey Martin and Kyle Poff at Leo Burnett Department of Design

(via Design Work Life »)

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Taqueria Canalla

Tacos have to be one of the most universally loved and enjoyed finger foods. In San Pedro, Mexico this hip young restaurant Taqueria Canalla recently opened their doors. With an identity and interior designed by Manifesto Futura your hunger for aesthetics can be satiated at the same time as that grumble in your belly. The color palette is notably subdued, but it is punctuated with some delicate punches of color in very specific spots.

(via M Stetson »)

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Static Coffee

Salih Kucukaga has designed some fabulous brand and identity work, and even more specifically for coffee shops and roasters. I previously posted here on campsite about his work for Espresso Republic. Pictured here is Kucukaga’s branding for Static Coffee, which features some wonderful typography. The badge designed and applied to the bulk coffee bags is also really great and composes both informational and graphical elements into a powerful lockup.

(via Design Work Life »)

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The Town Mouse

Just behind Lygon Street in Melbourne lives, newly opened bar and restaurant The Town Mouse. The restaurants branding and collateral designs feature custom typography and patterns, which reference the cities grid and building. The custom type was based on the isometric shapes when buildings are viewed from a birds eye view. The design carried out by local studio A Friend of Mine feature some bygone techniques such as gold leafing and glow in the dark ink, which give Town Mouse a timeless sort of aesthetic.

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Living Greens

San Francisco has long been known for its health conscious and grower oriented food culture and Living Greens fits right into that ethos. They say their business grew out of a passion for healthy living which is a little cliche, but I have to give them props since they create a pretty smashing lineup of juices. Recently as they began to reach a wider market and audience they approached Noise 13 to do a rebranding that would be more approachable. In addition to a full identity and collateral system N13 launched a new website for them, which makes it easier to make product updates and streamlines purchasing and order tracking. If you are going to live healthy you need to make sure your business is healthy too, and this brand update was exactly what Living Greens needed.

(via Design Work Life »)

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Beer Friday: Maria’s Packaged Goods & Community Bar

Maria’s Packaged goods & Community Bar first opened its doors in 1986 and has ever since been a neighborhood staple. It replaced Kaplan’s Liqours which had occupied the same location in the Bridgeport neighborhood of Chicago since 1939. The package store and bar features a stock and menu chock full of unique craft beer selections. In advance of opening their own brewery in the neighborhood Maria approached Michael Freimuth to design a comprehensive branding for the shop. The identity included lots of the expected components such as logos and type lockups, but it all started to get really cool when they began working on original beer packaging. The resulting designs feature a simple bottle labeling system that is them paper wrapped and stamped with a logo and hand scribbled with bath information. Not only is this solution really cool, but it also fits the small neighborhood vernacular that Maria’s embodies.

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Mexout

For the new Mexican restaurant Mexout in Singapore local design studio Bravo Company dug really deep to channel the cultural vernacular of the food’s birthplace. The branding includes a family of small logo marks and type lockups, some of which reference historic events such as the 1968 Mexico Olympics and brands like Tecate which one of the most well known Mexican beers. This identity included some extremely DIY and hands on production work which is part of what makes the look and feel so consistent and successful.

(via Design Work Life »)

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Grouper Social Club

Kyle Miller is a serious talent distinguishing himself in the LA design scene. His recent work for social startup Grouper Social Club is a clean and fun demonstration of his skills in brand identity and art direction. The collateral he designed for them is also a really nice extension of his awesome type and icon elements.

(via Design Work Life »)

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3 Fish Identity

Designer Daniel Buxton made this playful and simple identity for 3 Fish in a Tree, which is a London based “ideas agency”. The project brief requested a brand that reflected their process and work environment, which if this identity reflects it I would love to experience it. Another thing I noticed was that Buxton used an ultra-simplified custom browser visualization to display the screens he designed for their site. A nice little touch.

(via Look my backpack »)

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Easy Tiger

Caleb Owen Everitt and Ryan Rhodes recently teamed up to form LAND. A multidisciplinary studio creating some really awesome branding and typographic works. One of their first and most recent projects was the branding and signage designed for an Austin based bakery and beer garden. Easy Tiger dons a wonderful vintage aesthetic with some nice whimsical characteristics and a fun use of gold lettering and outlines. Definitely take the time and flip through the rest of their portfolio, as it is chock full of really great work.

(via Design Work Life »)

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Beer Friday: Sauganash Brewing Co

As the holidays creep closer the holiday parties and gatherings pile up and a few good glasses of beer are exactly what it takes to get through them all. Until the other day I hadn’t heard of small Chicago based Sauganash Brewing Co.. SBCo makes craft beers which are inspired by the windy city’s historic past and to celebrate the great brewing tradition in the area. The super rad branding and label design was carried out by Jack Muldowney.

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