I have to say, despite being a designer and constantly judging the design I encounter everyday I did not notice the update to Instagram’s logotype until I heard buzz of it on the blogs. Under closer inspection, and maybe a little scrutiny I have to say that their updated logo-mark is a very beautifully crafted piece lettering. The existing brand is maintained, but so evidently improved. Some new elements or distinct changes are the use of a proper script s, cleaned up the a’s, and created a nice simplified I to begin the name. All in all I really like the new mark, hat tip to the designer Mackey Saturday. It is also really fun to compare the old and new logos in the images below, or at least I find it amusing.
It was always essential that the design maintained everything that we’ve all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.