The importance and necessity of smartly strategized and crafted social campaigns has become an important marketing channel for even small businesses. The Company You Keep created an exemplary campaign for Builders Arms Hotel to engage their customers and guests throughout the year. One of the strongest elements, which immediately jumped out at me, is the consistency across all the platforms. From the physical cards, to Facebook, and Twitter the campaign maintains a recognizable look and feel.
(via Design Work Life »)
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