Harvey’s Rebranding

Branding goes a long way in the food industry. It can immediately establish trust and convey the genre and, the cuisine and the culture of a restaurant and the inverse can happen even more quickly. The rebranding of Harry’s in Kansas City’s Union Station exemplifies this idea. Tad Carpenter’s attention to detail and craft are of the sort that all designers should apply when designing for a restaurant. Harvey House Diner original opened in 1914 and has been a fixture at Union Station ever since. Carpenter was able to maintain a classic look while also catapulting Harry’s into the 21st century.


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