10 Mikan

What better way to wake up than a big glass of juice? Over here in the states they are known as satsuma oranges or satsuma mandarins. Over in Japan however, they are known as mikans, and the average age of their farming population is over 65 years old. In order to appeal to a younger demographic and in a certain respect revive the market for mikans a local company commissioned Upsetters Architects and Artless to do a massive re-branding and update to there visual identity. The new look is both fresh(like the fruit itself) as well as clean and sleek. If the new brand doesn’t help them reach a wider and younger audience I don’t know what would. The part of the 10 Mikan project that I find most intriguing is the physical shop in Ehime. It looks far more like the shop or tasting room at a distillery or sake producer. I am always enticed by the elevation of simple products and things through design.

(via Spoon & Tomago »)


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