Frameri

In the context of vision I have found myself in a very blessed position. My entire life I have had unfaltering 20/20. But for those who don’t the world is a different place. For centuries now people who have needed glasses have been beholden to the manufacturers who made frames, each of which needed specific lenses. This meant that if you wanted to change your frames it would require new lenses and if your prescription changed a new set of lenses. This is old news to anyone who has ever had to wear glasses, but still it seemed like good context for this post.

Frameri has taken on this issue as the starting point for their new eyewear company. And I have to say it is truly remarkable to see what a few designers, engineers and some passionate people can come up with when addressing at a distinct problem. Their solution are a wide range of frames that share a unified lens system. Both the frames and lenses are designed for the stress of being swapped in and out over and over during their lifetimes. It is a simple solution that they have executed beautifully.

They are currently about two thirds of the way through their Indiegogo funding campaign. So head over their, watch the video and if you feel like it share the wealth. Their perks are pretty sweet. You can get yourself a pair of glasses! Or several.


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