Hot or not, I have been spending a lot of time on my bike. Bicycle design and especially the branding and collateral for cycling companies is one of my earliest memories of design. Even now it is always something I look at when purchasing or even checking out bikes and gear. This branding for Højmark Cycles, designed by Ineo Designlab really caught my eye. I like the simplicity and the geometric forms all the typography is constructed from.
(via Identity Designed »)