Rapha is one of those rare exquisite brands whose excellence is both unparalleled and classical. Their cycling clothes and accessories sacrifice the ever common flash and graphics of the more pervasive kits from companies like Castelli and Louis Garneau. Crafted designs and colors will undoubtedly weather the roads and will stand the test of time and changing trends. As cycling culture becomes ever more fashionable and a staple in the urban sphere we have seen a lot of companies pop up touting a similar style or ethos to Rapha, but after nearly a decade I think they have truly established themselves as a riders company. This video they recently launch is a perfect embodiment of their company and their goods. No additional soundtrack is necessary, just the sounds of riding in its purest form.