Beer Friday: Kashiwa Sato for Kirin

Designer Kashiwa Sato is a well renowned Japenese graphic design who has worked for brand such as 7 Eleven, Honda, Olympus and tons more. Sato is best known for his work for the clothing brand and stores Uniqlo, which originated in Japan. I recently found the Source Series, which is a project by Korean designer Wang Zhi Hong documenting the work of great designers. Of course the pieces of work that caught my eye the most were Sato’s work for Japanese brewery Kirin.

Whenever I go out for Soba, Udon, or Sushi, Kirin is definitely one of my favorite accompaniments to the meal. Their beers are always fresh and crisp with a clean finish. Sato’s work for them fits a similar and very Japanese style. He channels an amazing amount of clean grid based design while hinting at some classic Japanese motifs and design elements. While the can designs he created are rigid and minimalist to a fault some of his print collateral balances that with a more chaotic and wild approach.

(via Collate »)


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