Maria’s Packaged goods & Community Bar first opened its doors in 1986 and has ever since been a neighborhood staple. It replaced Kaplan’s Liqours which had occupied the same location in the Bridgeport neighborhood of Chicago since 1939. The package store and bar features a stock and menu chock full of unique craft beer selections. In advance of opening their own brewery in the neighborhood Maria approached Michael Freimuth to design a comprehensive branding for the shop. The identity included lots of the expected components such as logos and type lockups, but it all started to get really cool when they began working on original beer packaging. The resulting designs feature a simple bottle labeling system that is them paper wrapped and stamped with a logo and hand scribbled with bath information. Not only is this solution really cool, but it also fits the small neighborhood vernacular that Maria’s embodies.