Reviving the Lands End Logo

Dan Cassaro recently worked on an update of the branding of classic American clothing brand Lands End. Cassaro’s style and approach leant itself to reviving some of the great vernacular and history of the brand. Including some visual and textual elements from earlier logo marks and designs. Imprint published a great interview with Cassaro on the subject of this redesign.

(via The Fox Is Black »)

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