Bike Like a New Yorker

Mother New York created this great campaign for Transportation Alternatives an advocate of biking, walking and public transit in NYC. The goal of this campaign is to raise awareness and point people to BikeNYC.org especially the cities cyclers. The site includes event information as well as tips and deals. Mother’s design combining aerial shots with unique angles and bold gritty typographic quotes really channels what it is like to be a cyclist in New York.


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