Beer Friday: Loveland Aleworks

Happy Beer Friday everyone! I saw this extensive and all around awesome branding and identity work done by Manual for Loveland Aleworks. The independent microbrewery, based in Loveland Colorado brews a selection of classic European and American craft style beers. The design reflects the values of the company and incorporates some local history of Loveland as a gateway to Rocky Mountain National Park.

(via Designspiration »)


  1. Joan Sussman 1 Oct 2012

    Where the heck is Loveland, CO? Like the branding but the bottles look like maple syrup dispencers. How’s the beer?

  2. erika 1 Oct 2012

    I want some! Damn marketing campaign..


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