The World in London

The World in London is a public exhibition taking place in conjunction with the 2012 London Olympic Games. The exhibit is made up of 204 portraits, each photo is of an individual from each of the 204 countries participating in the games. An accompanying website tells the story of each of the individuals. Also worth noting is the amazing typeface New Rail Alphabet being used for all the exhibit branding and collateral designed by A2/SW/HK. Their design also features the 3 digit country code as a compositional and contextual element next to each one of the photos.

(via Creative Review »)


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