Beer Fridays are quickly becoming the most interesting posts to write. There is great beer related design pouring out from all parts of the globe(pun not intended, but nicely coincidental). This week I wanted to feature the amazing branding work that Helms Workshop did for Austin Beerworks. The identity is bold and has some very classic sensibilities to it, but is also very colorful and modern. The packaging is something that would definitely grab my attention in a store and draw me in their direction. Also Helms Workshop collaborated on the website and online home of AB with Source Pixel Foundry to create a truly unique and exciting online experience. My favorite part of the whole site has to be the interactive sliding info graphics, which are beautifully illustrated and explain in detail their whole brewing process.