Cassannet is a new typeface by Spanish multidisciplinary studio Atipo. In conjunction with the launch Atipo recreated the classic “Dubo, Dubon, Dubonnet” triptych by Cassandre photographically. The result is a nice take on the original, and is an extremely fitting promotion for the typeface. Another thing I am intrigued by is their pricing model for it. We have grown accustomed over the last two or three years to some designers and creatives using a “pay what you want” model, and they have now taken it one step forward. In addition to “pay what you want” you can also simply tweet to pay. This simple act of promoting Atipo and their typeface is actually significantly valuable and a great idea.

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