Bosphorus

Seeing the thoughts and process behind design is always really fun. New Zealand based designer Mike Collinge recently rebranded the UK customer service company Bosphorus. His design features a cheeky little bull, which as you can see from the accompany pencil sketch only slightly more complex that the sketch. All the collateral including the mobile app, the little car and the stationary system is really cool.

(via Identity Designed »)


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