The Emporium of Postmodern Activities

Deus Ex Machina is a custom motorcycle and lifestyle brand which was founded in Australia in 2006. They peg them selves as a culture more than a product or a bottom-line, which I think is the obvious point of differentiation from any highly successful business especially ones operating in fringe markets like custom motor-cycles. Deus has recently opened The Emporium of Postmodern Activities their first US location on Abbott Kinney Boulevard in Venice California. The shop embodies the brand through and through, but also pays homage to the local vernacular and history with a distinctly surf and beach oriented interior and inventory. They also have a sunny patio and cafe run by Handsome Coffee Roasters.

(via Cool Hunting »)

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