The interweb was buzzing yesterday with praise for the newest release form Hoefler & Frere-Jones. Their new typeface named Idlewild is a strong sans-serif with five weights from a slender light up to a strong bold. It does justice to H&FJ’s existing archive by being flexible enough for infinite uses. From numeric applications, such as a clock or ruler, to sushi menus and vintage style car advertisements.
“A distinctive typeface that’s at home everywhere it goes.” – H&FJ
“That rarest of type families, Idlewild is a design whose distinct personality manages to embolden, not overwhelm, its surroundings.” – H&FJ