Goliath Sportswear was founded in 1926 by the son of a shoe maker. Over the last couple of years Goliath has worked with Studio Beige to redesign their brand and identity, freshen up their ephemera, design a cohesive extension online, and even produce a very cool in-store event. The work Studio Beige created focuses on the attention to detail of their footwear and accessories while also attracting a younger more contemporary market with a nod to the history and legacy of the brand.
(via Branding Served »)
