Coors Original

Summer Fridays seem like reason enough to start the weekend early. So over here at campsite studio we are getting it started with a post about one of our favorite, albeit under appreciated beers. Coors Original, also known as The Banquet Beer.

Landor, following suit with their re-branding of a few other MillerCoors favorites has created the new face of Coors Banquet Beer. The new look leverages the history and classic qualities of the company and the beer while also creating a sleek new visual departure for them. It will definitely help Coors Banquet to stand out on store and hopefully help it to find its way into a few more coolers this summer.

(via Lovely Package »)

“Born in Golden, Colorado, Coors Banquet has stubbornly refused to compromise since 1873. The Banquet Beer continues to be brewed in the largest single-site brewery in the world using only 100% Rocky Mountain water.

The Coors Banquet brand is built upon the legends of its timeless western spirit, from miner banquets to it’s high quality ingredients. We celebrate the Banquet Beer’s rich heritage with the release of four commemorative can designs selected from the brewery archive. The cans represent the 1930s to 1980s, and are a testament that Coors Banquet is Golden Forever.”


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