Re-Brief

Google has launched an awesome new project entitled Re-Brief. Their aim is to re-envision a few of the most iconic 20th century ad campaigns for the web. In their day it was speculated that many of these campaigns would stand the test of time. With the advancements of technology mainly in the capabilities of information and media delivery you would think web advertising would have evolved much more quickly but it remains virtually the same bland thing it was birthed as more than 15 years ago. By refocusing these iconic ads for the web they hope to change the way we interact, view, and feel about ads on the web. A lofty task? Yes. But without value surely not. As an apologetic but avid consumer I understand that advertising will continue to be a part of my daily life. If that is the case I can only hope that the people creating these ads can make it a less of an assault and more of an enjoyable, human interaction.

(via Quipsologies »)


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