I absolutely detest going into the pharmacy, and it has to do with a very American problem. They all have the same cheapo carpeting and terrible lighting. Swedish pharmacy chain Vårdapoteket is an experience right up there with visiting Moma, or a brand new Muji store. Their new branding(by Stockholm Design Lab) features the human body and anatomy in an upbeat color palette as design elements and patterns, which create a fun approachable retail environment.
love it!