Normally when I find myself in a wine shop I tend to be more trusting of wines, which have a classic timeless design. Labels that feel like they could have been the same for nearly 100 years. But every once in a while I come across a vibrant modern design that makes me rethink that. This branding for Urban Wineworks by the extremely talented Foundry Collective is a perfect example of this. Their design rethinks what parts and faces of a label need to accomplish specific tasks. Instead of sticking to any existing label convention they have turned this label in to a simple organized puzzle of rectangles containing type, graphic or texture.
(via Design Work Life »)