In addition to printing a beautiful book of the submissions to the 2011 FPO Awards a beautiful iPad app was made, which is now available in the app store. With the release of their app a strong position was taken as to the sale price of said app. Instead of pricing it at the seemingly standard $.99 to $1.99 range they have chosen to sell it for $19.99. I really appreciate this because we are at a time now where people need to be re-educated in the value of quality content. Without publishers stepping out to the edge and pricing their apps and subscriptions higher than the competition it creates a market place where consumers are trained to pick the cheaper option because it is the norm.