SWYP by Artefact

Why can’t more designers have on outlook and approach like Artefact? Their new printer concept called SWYP, which stands for See What You Print is a completely revolutionary idea in the printing and computing space. We rarely see the modern and most user friendly technologies manifested in home and office printing products, and the SWYP begins to fill that chasm. You should also check out the video on vimeo of the printer in action.

“The ideas of radical simplicity also extend to the box itself. We focused on the utilitarian aspects of the printer: opening the lid for scanning, easy access to the paper tray and easy access to ink cartridges. We made every effort to strip it down to the essentials and resisted the temptation to add extraneous details. In the process we believe we achieve a beauty that only simplicity can deliver.”

(via Minimalissimo »)


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