I am pleased to finally catch a glimpse of the Urbanized Film. A few months ago I was one a large group of people who banded together via Kickstarter to help this project become realized. After being so perfectly wowed by Gary Hustwit’s two other preceding master works Helvetica and Objectified I was prepared to do my part to make this third film happen. His work is so transcendent and is enriched by the number of varying opinions and ideas it weaves together surrounding a subject. It is not a far stretch to say a film or movie is like a piece of textile, and I think Gary’s work is a great example of this. The texture created in his films has a feeling of comfort, simplicity, and thus accessibility to the films topic.