One sign of a great branding project to me is being able to, at a glance tell that all the elements are part of the same family, but that they are not all identical. Differing layouts and designs help each piece or element to fit it’s purpose or home. The system for the wine bottles and coffee cups are particularly striking. Their minimalist design is impeccable, but they also create a level of autonomy for the very distinct drink subcategory. All the design for London based Caravan was carried out by Inhouse. If you are in London you should pop in and grab a cup of coffee. Caravan is located on a corner in Farringdon’s Exmouth Market, and their interior looks like it does justice to the overall brand.
(via AisleOne »)