This project by Mika Kanive is probably the most radical and amazing packaging design I have seen in a very long time. The concept, which is evidently executed to perfection, is to communicate to the consumer the quality of the contents as well as how delicious they are. No bright colored gradients, cloak and daggers type design here. Just a simple idea, which highlights what you are should actually be paying for.
(via The Fox Is Black »)