Shepard’s Birth Announcement: Ty Mattson

I love the way Ty Mattson approached this personal project of designing a birth announcement for his son Shepard. He talks about putting himself back into a boyhood state of mind and all the things that he was enamored by as a kid. It’s awesome to see how few changes there are from the sketch of a great idea to the finished printed piece. Really what it comes down to is craft and execution.

(via Graphic Exchange »)

  1. EranDarki 28 Dec 2010

    Brilliant! Love it so much.

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